The UX Plateau of Tolerance – David Edwin Meyers

Professor David Edwin Meyers ( describes how a user’s experience is directly tied to “time as a measurable dimension”. As one experiences cognitive friction, confusion or delays that fall outside of their mental model in a real-world or digital engagement, one loses patience and the odds of abandonment increase. Abandonment of this type basically equals a negative experience. This is what we, as designers should avoid. Read the full essay here – RE

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